Vince tech updates

The Internet. Most of us use this technology as a medium to do almost anything - buy, sell gather info, entertain ouselves, name it! It is very powerful that even big companies are compelled to act double time on complaints compared to written complaints.

I have here a clear cut example. A blog made by a particular user in multply, elaine10.multiply.com.

She complained about a particular fitness first trainer named Sam Santos of sexual harrasment, not in black and white (paper) but, using the power of the internet. To know the details about that complaint, just read elaine10's blog. She posted that particular complaint in her blog April 6 and she got a response from Fitness First Eastwood in just one week without directly complaining there.

One week. Imagine, it is in the entire world wide web already that can be accessed throughout the globe using any device that has access to internet. Mobile phones, laptops, desktops, pda's etc..! Yes. This is the new age. No wonder Yehey.com is doing so well right now.

They started small but now, they are an all-in-one multimedia-advertising-internet guru company which started from the Philippines. From placing internet ads in Yahoo, Google or wherever you like it. From website hosting, website design, flash banner ads creation. Whatever it is, as long as it is in the net, they have it! The world can see their distinct work. I was really amazed by some of their projects like the Chowking website, Experience Philippines website, Pantene / Olay / Nescafe SoundSkool and their two recent big time projects, the Trinoma Food Tour wherein they got bloggers to eat for free in partnership with Trinoma and the HappySlip Meet and Greet tour.

You know why the trinoma food tour was a big hit? Here are some C.S. reasons:

• Bloggers/ Internet users get to eat for free - Who wouldn't want to taste almost ALL the restaurants in Trinoma?
  
• They even gave takehome goody bag - Trinoma Cinema Passes, Yehey 2008 Planner, Ayala Planner etc...
• They get to expand their network - Bloggers/Media/HUMAN in particular like to interact with other humans.
• Yes, aside from the 30-40 restaurants that you can taste for FREE, they even raffled of GC's from restaurants and Yehey Bretas GC at the end of the day to those who joined. Talk about freebies galore! There is still such a thing as free in the world, you know.
• Here is the part that companies would like to hear. Anything you write on the internet, good or bad, would be forever on the net except, when the author deletes the blog post or when the host deletes the post.

See? Do you know what the time frame of forever is? Can you imagine big companies spending millions on TV ads compared to giving a free meal for one day - in exchange for these ads?

Big companies, need to realize that TV ads, Newspaper ads, billboards or corporate websites alone are not sufficient to embrace this propelling and accelerating technology. They need to embrace it. Smell and Taste it... and swallow.

Some tips on how to embrace this booming medium almost everyone has access to.

1. Place ads in Yahoo, Google or wherever websites you want (Including Yehey, if you want.) If you are in the Philippines, call (02) 9106411 to inquire on these.
2. Make your websites attractive yet, professional.
3. If you cannot affod the most expensive ones (ad placements), go to google and search for "number one philippines serch engine" if your target is the Philippines. The top search engine listed there is usually the best place to put your bets into that it will click.
4. Who wants old promotions!? Try new ones!
Sample:

• Online Press Conference
  
• Chat Events
  
• Meet and Greet Events
  
• Food Tours
  
• Product testing events

Basically, those are human interaction events wherein, the company will connect you with the right bloggers to "Blog" about your product. Be warned that, even though you are offering free food, giving away freebies etc... you will also get the chance to have a negative feedback because you can't really "buy" bloggers to write ads for you. They write from their experiences.

For these kind of events, just call (02) 9106418 - Philippines.

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